The Believe Awards
The Believe Awards were set up by Ykids in 2012 to recognise & champion young people who are unsung heroes. From 2016 Ykids has partnered with Radio City’s Cash For Kids to put on the Believe Awards. We want to challenge the often negative representation of young people by celebrating those who despite their own personal challenges make the world a better place.
In 2019, our theme was EXPLORERS...
People with a sense of adventure who were not put off by what was once thought to be impossible, and who showed tenacity, courage and perseverance despite the challenges they faced.